Blog
Occasional writing on software, tools and ideas.
Marketing should own documentation. The setup question is why.
Documentation owned by software vendors is 3.6% of what ChatGPT cites when a buyer asks for the best tools and 25.2% when they ask how to set one up.
1,920 answers, 315 treasury vendors: how AI tools rank treasury software
24 treasury questions, 40 runs each on ChatGPT and Gemini. 1,920 answers and 315 software vendors, sorted by category.
What ChatGPT and Gemini tell treasurers about 58 treasury vendors
1,160 answers about 58 treasury software vendors. 90% of ChatGPT's sources were the vendor's own pages. For Gemini it was 33%.
Nine findings from watching ChatGPT pick cash flow forecasting software
I placed every vendor from 160 ChatGPT runs on a grid, then pulled nine findings from the pages behind it.
AI read 5,517 pages about cash forecasting. It cited 745.
I ran 160 fresh ChatGPT sessions on cash flow forecasting software and captured every page the model read, not only the ones it footnoted.
Shipped the project, then realized the domain sounds like a phishing scam
I gave myself 60 minutes to pick a domain. It now trips every spam filter in Europe.